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, very complex science behind it. now, the california instituted for regenerative medicine is launching an effort to better understand such a complex issue. all by getting researchers to rethink the way they communicate with people. cheryl jennings with details. >> they work for a tax tax funded united states institute for stem cell are research. we'll let her explain it on elevator ride. >> it's an interesting discovery in a laboratory model and help them move into the clinic so it can be studied in humans. >> pretty clear. so why the elevator? directors recently launched a campaign called the elevator pitch challenge. idea is to teach cutting edge researchers how to explain their work to a stranger in the length of an elevator ride and make them care about it. >> when you tack you about your research. >> directors score the videos on clarity and creativity. some of the researchers were born performers. >> even though many people a year are dying of chronic lung disease, we don't have any -- >> and some are slightly more comfortable in front of a microscope and there were those that ma
. >> plus the science behind nature very own alarm [ man ] it's big. fast. safe. quickly reconnects families. same with aladdin. brings families back together. aladdin became the biggest in bail by treating people right. no one has lower prices, is faster or more professional than aladdin. we'll get you through it. aladdin bail bonds. bigger because we're better. barrow island has got rare kangaroos. ♪ chevron has been developing energy here for decades. we need to protect their environment. we have a strict quarantine system to protect the integrity of the environment. forty years on, it's still a class-a nature reserve. it's our job to look after them. ...it's my job to look after it. ♪ ask. >> this is 7 news. >> we of think of the urged interest need for food at bay area food bank around the holiday. but urgent need for help from the alameda county have had bank tonight. they will be completely out of donations bit end of this week. many of the shelves empty at the berkeley food pantry that relies heavily on the county food bank for did nation. demand for food expected to rise durin
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